Frances Sun

Frances Sun

Lead UX Designer

18+ years designing enterprise software, complex workflows, and operational systems.

I turn complex business rules and fragmented workflows into clear, scalable product experiences through systems thinking, interaction design, and hands-on prototyping.

Based in Austin, Texas. Open to relocation for the right opportunity.


Selected Work

Enterprise product design across pricing, identity, finance, and advertising operations.

Rate Card Manager prototype showing the All Rate Cards list with search, filters, and draft and published states.

Enterprise UX · Pricing · AI‑assisted Prototyping

Rate Card Manager

Enterprise pricing management that brings rate card setup, line items, premium adjustments, and publishing into one clearer workflow. I built the interactive prototype in code using Cursor as part of my design process.

Live demo (opens in a new tab)

Abstract graphic of concentric rings and access points representing identity and access management.

Enterprise UX · Identity & Access · Design Systems

Atlas — Identity & Access Management

A consistent administration experience for managing users, roles, companies, and application access across a complex enterprise product ecosystem.

Screens for this product are not public. The image above is an abstract placeholder, not a product screenshot.

Abstract graphic of stacked ledger rules representing connected financial workflows.

Enterprise UX · Financial Systems · Complex Workflows

SIMBA — Financial Systems 2.0

A next-generation financial platform designed to unify revenue recognition, billing, invoicing, and review workflows into one connected experience.

Screens for this product are not public. The image above is an abstract placeholder, not a product screenshot.

Abstract graphic of parallel tracks converging, representing advertising operations handoffs.

Enterprise UX · Advertising Technology · Workflow Design

Linear Advertising Workflows

Enterprise UX for linear advertising operations, simplifying dense workflows, operational tools, and cross-team handoffs used to get advertising on air.

Screens for this product are not public. The image above is an abstract placeholder, not a product screenshot.


Speaking

Talks on enterprise UX, domain complexity, systems thinking, and clarity in complex products.

View talk: What Enterprise UX Taught Me About Clarity
Frances Sun speaking to students in a design studio classroom at the Siebel Center for Design.

UX Day 2026 Siebel Center for DesignUniversity of Illinois Urbana-Champaign

What Enterprise UX Taught Me About Clarity

A practical look at clarity in enterprise UX: understanding the business, breaking down complexity, listening for real needs, and giving design the right context.

View all speaking



About

I’m a Lead UX Designer focused on complex enterprise software and operational systems. Over nearly two decades, I’ve worked across consumer technology, infrastructure, advertising platforms, and enterprise software, turning complex workflows into clear, usable experiences.